> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.adsxapp.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Which Campaign Types Does AdsCreator Support

AdsCreator offers **10 campaign types**. Which one to use is a decision that depends on your strategy — your product, your audience, and where they are in the buying journey. Support does not recommend a specific type for your offer; this article exists so you can choose with confidence.

![](https://adsxapp.com/adsx-tipos-de-campanha-adscreator.png =640x374)

### Bottom of the Funnel Nutra

Bottom-of-funnel strategy campaign for health and wellness products, such as supplements and nutraceuticals.

**When to use:** your offer is health/wellness and the audience already knows the solution.

[Full strategy](https://adsxapp.com/en/blog/bottom-of-funnel-google-ads-for-nutraceutical-affiliates)

### Bottom of the Funnel Nutra COD

Bottom-of-funnel campaign for health and wellness products sold as cash on delivery, where the customer pays only upon receipt.

**When to use:** your health/wellness offer is paid on delivery (COD) and the audience already knows the solution.

### Bottom of the Funnel Digital

Bottom-of-funnel campaign for digital products (courses, SaaS), with a clear value proposition and a direct CTA to the offer.

**When to use:** your offer is digital and the audience is ready to decide.

[Full strategy](https://adsxapp.com/en/blog/bottom-of-funnel-google-ads-for-digital-product-affiliates)

### Bottom of the Funnel Generic

Bottom-of-funnel strategy campaign for generic products, such as electronic accessories or general utilities.

**When to use:** your offer fits neither nutra nor digital (e.g. electronics, household goods).

[Full strategy](https://adsxapp.com/en/blog/bottom-of-funnel-google-ads-universal-ad-structure)

### Bottom of the Funnel Generic COD

Bottom-of-funnel campaign for physical products sold as cash on delivery, where the customer pays only upon receipt.

**When to use:** your physical product is paid on delivery (COD) and fits neither nutra nor digital.

### Mid-Funnel Ads

Middle-of-funnel campaign for people who already understand the problem and are looking for solutions. Suitable for any offer or product.

**When to use:** your audience already understands the pain point but is still comparing options.

[Full strategy](https://adsxapp.com/en/blog/middle-of-funnel-google-ads-for-affiliates-comparison-and-social-proof)

### Top of Funnel

Top-of-funnel search campaign: emphasize pain or desire and direct the click to an educational presell or a sales-video page.

**When to use:** your audience doesn't know the problem or the offer yet.

[Full strategy](https://adsxapp.com/en/blog/top-of-funnel-google-ads-for-affiliates-how-to-structure-them)

### Review

Campaign with a testimonials and reviews angle, ideal for review presells. All types of offers and products can be used.

**When to use:** your offer benefits from social proof to overcome objections.

[Full strategy](https://adsxapp.com/en/blog/review-ads-on-google-ads-for-affiliates-how-to-create-them)

### Online Launch

Promotion for online launches and events (lives, webinars): highlight date, urgency, and sign-up.

**When to use:** you're promoting an online event with a set date.

[Full strategy](https://adsxapp.com/en/blog/online-launch-google-ads-scarcity-and-countdown-structure)

### In-Person Launch

In-person events: combine location, date, and tickets with regional search intent and a clear invitation to attend.

**When to use:** you're promoting an in-person event.

[Full strategy](https://adsxapp.com/en/blog/in-person-event-google-ads-how-to-structure-them)

## Still not sure which to choose?

See what awareness stage your audience is at: [What Are the 3 Levels of Marketing Funnel Awareness](https://help.adsxapp.com/pt-br/article/quais-sao-os-3-niveis-de-consciencia-do-funil-de-marketing-jskf4i/)

## Where to choose it

Left side menu > Products > Start > Google Ads Campaigns > Create campaign > pick the campaign type. Full walkthrough: [How to Automatically Create Campaigns and Ads on Google Ads](https://help.adsxapp.com/en/article/how-to-automatically-create-campaigns-and-ads-on-google-ads-1h4xyr1/)

> Note: the funnel-awareness article linked above is currently in Portuguese — an English version is on the way.