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How to Set Up the Google Ads Tag/Pixel

The screen has a new look since the video below was recorded. The field to paste the Tag script is now under the Pixels and Scripts button, in the domain row under My domains. Apart from this detail, the steps to get the Tag are still the same.

Pixels and Scripts button in the domain row of the My domains table (interface in Portuguese)

Installing the Google Ads Tag (also known as the "pixel") is mandatory: Google itself requires it and, without it, shows error alerts in your account. The good news is that the process is extremely simple — and you only do it once.

How to install

The video above shows the complete step by step for setting up, getting, and installing the Tag. Best of all: once you install the Tag on your domain, AdsX automatically adds it to all your presell pages. You don't need to repeat anything page by page.

Did Google show an alert after the setup?

Don't worry: it's just an alert and can be ignored. If you want to resolve it, click "Set up your domains" and accept Google's suggestions.

Frequently asked questions

1 — Can I install more than one Tag on the same domain?

Yes, that's very common. Just paste one tag script right after the other, in the spot shown in the video.

2 — Can I install the MCC Tag on the same domain?

Yes, it's the same procedure as item 1. In that case, we recommend adding the MCC tag and also the tag of the sub-account that will run the ad — but feel free to do it however you prefer.

3 — I installed the tag, but Google says it's not installed. Why?

Cause 1: the tag installed on the domain is not the same as the Google account/sub-account you're using to validate. Redo the installation procedure as shown in the video above.
Cause 2: the tag wasn't installed as the video demonstrates. Redo the installation procedure as shown in the video above.

4 — I'm still not sure the Tag is set up. What now?

Install Google's official extension, Tag Assistant, to check. Once installed, open your domain and launch the extension in your browser: it shows the tags running on the page.

Note: the video is narrated in Portuguese, but the steps are identical in any language — the Google Ads screens follow the same flow shown on screen.

Updated on: 22/10/2026

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