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How to Send Conversions to Google Ads

Every conversion you send teaches Google who your buyer is — your account optimizes on real data and your ads find more people like the ones who already buy from you.

Before you start

You need two prerequisites, set up only once:

A Google account connected in Left side menu > Google Accounts
A conversion goal configured — see: How to create the conversion goal for sales tracking

How to send

Go to Advanced Tracking > My Sales
Select the sales you want to send
Click Send conversions
Choose the account, sub-account, and conversion goal
Click Send

If an error occurs

A window shows the error details for review. If you prefer, do a manual upload:

Select the sale
Click Download offline conversions
Upload the downloaded file directly in Google Ads (under Goals > Conversions > Upload)

Note 1: if the sale has no GCLID, it's most likely an organic sale or a test made on your affiliate platform. In those cases, it can't be sent to Google Ads.

Note 2: the time Google takes to process and show an offline conversion in the Google Ads panel usually ranges from 3 to 24 hours — in specific cases, the official documentation mentions up to 72 hours.

Note: the video is narrated in Portuguese, and the articles linked above are currently in Portuguese as well — English versions are on the way. The AdsX screens follow the same flow in any language.

Updated on: 16/08/2026

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