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How to set up automatic conversion reporting to Google

Set it up once: Google Ads fetches your sales every day and records the conversions by itself. 15 steps, about 5 minutes. The screenshots show the Google Ads interface in Portuguese — the screens are the same in every language.

Don't see the "Turn on automatic sending" button on your screen? All good: your account was born with automatic sending on. Follow the steps as usual and skip step 14.

1 — Copy your link in AdsX

In the menu, under Connections, open Google Conversions and click the copy icon next to the link.

AdsX Google Conversions screen with the link and the copy icon

2 — In Google Ads, open Goals → Conversions → Summary and click + Create conversion action

Google Ads: Goals, Conversions, Summary and the Create conversion action button

3 — Check Offline conversions and click Edit data sources

Data sources: Offline conversions checked and the Edit data sources link

4 — Choose Connect a new product

Add an offline data source: Connect a new product option

5 — Select HTTPS

Product list with HTTPS highlighted

6 — Check the box under Customer data and click Done

You don't need to check "Enable enhanced conversions for leads".

Customer data box checked and the Done button

7 — Click Save and continue

Data sources with HTTPS connected and the Save and continue button

8 — Choose the Purchase category

Group your conversions: Purchase category

9 — In the URL field, paste the link you copied in AdsX in step 1

The URL field takes the link from the Google Conversions screen, the same one you copied in step 1. If you lost it, go back to AdsX and click the copy icon again.

In Username and Password, type adsx. Both fields are required, but the link needs no password — any value works. Click Next.

Connect with HTTPS: URL, username, password and the Next button

10 — Map fields: check the suggestions and click Next at each step

Google already fills in the right fields. Check that they look like this:

Event information: conversion_time → Conversion date and time, and order_id → Transaction ID.

Map fields, Event information step

Attribution details: gclid → GCLID.

Map fields, Attribution details step

Measurement improvement: gbraid → GBRAID and wbraid → WBRAID.

Map fields, Measurement improvement step

Conversion value: conversion_value → Conversion value and conversion_currency → Currency code.

Map fields, Conversion value step

Consent and User agent and session attributes: leave empty and click Next.

Map fields, Consent step

Map fields, User agent and session attributes step, Next button

11 — Review the summary and click Finish

The import is already scheduled to run every day. If you like, use Edit name to call the connection AdsX.

Review the connection setup and the Finish button

12 — Click Save and continue

Create and measure conversions: HTTPS action as Primary and the Save and continue button

13 — Click Finish

Almost done: 1 new conversion action and the Finish button

The conversion action shows up under Goals → Conversions as "Website (Import from clicks)", primary.

Goals: conversion action created, source Website (Import from clicks)

14 — Go back to AdsX and click Turn on automatic sending

Confirm the notice. If the button isn't there, your account is already on — go to step 15. From the next daily fetch on, your sales with a Google click go into Google Ads by themselves.

15 — Keep adsx-vendas.csv as the only primary action

In Goals → Conversions → Summary, look at the Purchase goal. If it has more than one Primary action, the same sale counts twice for bidding. Click the name of the old action (in the example, Compra).

Old "Compra" action set as Primary next to adsx-vendas.csv

Click Edit settings.

Edit settings button on the Compra action

Open Action optimization.

Action optimization row

Select Secondary action not used for bidding optimization and click Save.

Secondary action selected and Save button

Go back to Conversions → Summary.

Conversions menu, Summary item

Check: only adsx-vendas.csv is Primary, and the goal status is Active. Repeat for every old action still set as Primary.

Purchase goal with adsx-vendas.csv as the only Primary action and Active status

The goal must carry the Account default label. If it doesn't, click Edit goal and turn on Use as account-default goal.
On adsx-vendas.csv, check that counting is set to Every (two sales from the same click are two conversions).

Tips

Conversions show up under Goals → Conversions on the click date, up to 12 hours after the fetch (up to 72 hours for iPhone clicks).
Google only accepts a sale 6 hours after the click. If the fetch comes earlier, the sale goes in the next one. Nothing is lost: the file carries the last 30 days and Google skips what it already recorded.
While automatic sending is on, the manual sending buttons in My Sales are hidden.

FAQ

Do I need to connect my Google account in AdsX to use automatic sending?
No. The link works in any Google Ads account, connected to AdsX or not. Connecting accounts is for creating campaigns and viewing metrics — conversion sending doesn't depend on it.

Should I use the same link in all my accounts?
Yes. Each account only recognizes its own clicks. That's why, in the connection history, sales from your other accounts show up as rows with errors — that's normal and harmless.

I have an MCC. Do I paste the link only in the MCC or in the accounts too?
If the account is managed by the MCC, the MCC is enough. If not, paste it in each account.

I have no sales yet. Can I connect?
Yes. While there is no sale with a Google click, the file carries one example row, which Google ignores and which disappears on your first sale.

I advertise in Europe or the UK.
Google requires the visitor's consent to count those conversions. Set your account default under Data Manager → consent settings.

I just made a sale and it hasn't shown up.
That's normal: the sale goes in the next daily fetch and shows up on the click date.

Updated on: 20/10/2026

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