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# How to set up automatic conversion reporting to Google

Set it up once: Google Ads fetches your sales every day and records the conversions by itself. 15 steps, about 5 minutes. The screenshots show the Google Ads interface in Portuguese — the screens are the same in every language.

> **${color}[#7C3AED](Don't see the "Turn on automatic sending" button on your screen?)** All good: your account was born with automatic sending on. Follow the steps as usual and skip step 14.

### 1 — Copy your link in AdsX

In the menu, under **Connections**, open **Google Conversions** and click the copy icon next to the link.

![AdsX Google Conversions screen with the link and the copy icon](https://storage.crisp.chat/users/helpdesk/website/-/c/d/6/5/cd65ba6180e97000/adsx-conversoes-google-copiar-_10bcte3.png =640x401)

### 2 — In Google Ads, open Goals → Conversions → Summary and click + Create conversion action

![Google Ads: Goals, Conversions, Summary and the Create conversion action button](https://adsxapp.com/google-ads-metas-criar-acao-de-conversao.png =640x367)

### 3 — Check Offline conversions and click Edit data sources

![Data sources: Offline conversions checked and the Edit data sources link](https://adsxapp.com/google-ads-fontes-conversoes-offline.png =640x381)

### 4 — Choose Connect a new product

![Add an offline data source: Connect a new product option](https://adsxapp.com/google-ads-conectar-novo-produto.png =640x355)

### 5 — Select HTTPS

![Product list with HTTPS highlighted](https://adsxapp.com/google-ads-fonte-https.png =640x345)

### 6 — Check the box under Customer data and click Done

You don't need to check "Enable enhanced conversions for leads".

![Customer data box checked and the Done button](https://adsxapp.com/google-ads-fonte-https-concluido.png =640x378)

### 7 — Click Save and continue

![Data sources with HTTPS connected and the Save and continue button](https://adsxapp.com/google-ads-fontes-salvar-e-continuar.png =640x485)

### 8 — Choose the Purchase category

![Group your conversions: Purchase category](https://adsxapp.com/google-ads-categoria-compra.png =640x393)

### 9 — In the URL field, paste the link you copied in AdsX in step 1

The **URL** field takes the link from the **Google Conversions** screen, the same one you copied in step 1. If you lost it, go back to AdsX and click the copy icon again.

In **Username** and **Password**, type **adsx**. Both fields are required, but the link needs no password — any value works. Click **Next**.

![Connect with HTTPS: URL, username, password and the Next button](https://adsxapp.com/google-ads-conexao-https-url-usuario-senha.png =640x586)

### 10 — Map fields: check the suggestions and click Next at each step

Google already fills in the right fields. Check that they look like this:

**Event information:** `conversion_time` → Conversion date and time, and `order_id` → Transaction ID.

![Map fields, Event information step](https://adsxapp.com/google-ads-mapear-informacoes-do-evento.png =640x502)

**Attribution details:** `gclid` → GCLID.

![Map fields, Attribution details step](https://adsxapp.com/google-ads-mapear-atribuicao-gclid.png =640x466)

**Measurement improvement:** `gbraid` → GBRAID and `wbraid` → WBRAID.

![Map fields, Measurement improvement step](https://adsxapp.com/google-ads-mapear-gbraid-wbraid.png =640x454)

**Conversion value:** `conversion_value` → Conversion value and `conversion_currency` → Currency code.

![Map fields, Conversion value step](https://adsxapp.com/google-ads-mapear-valor-da-conversao.png =640x482)

**Consent** and **User agent and session attributes:** leave empty and click Next.

![Map fields, Consent step](https://adsxapp.com/google-ads-mapear-consentimento.png =640x450)

![Map fields, User agent and session attributes step, Next button](https://adsxapp.com/google-ads-mapear-atributos-avancar.png =640x450)

### 11 — Review the summary and click Finish

The import is already scheduled to run every day. If you like, use **Edit name** to call the connection AdsX.

![Review the connection setup and the Finish button](https://adsxapp.com/google-ads-conexao-analise-finalizar.png =640x462)

### 12 — Click Save and continue

![Create and measure conversions: HTTPS action as Primary and the Save and continue button](https://adsxapp.com/google-ads-criar-conversoes-salvar.png =640x390)

### 13 — Click Finish

![Almost done: 1 new conversion action and the Finish button](https://adsxapp.com/google-ads-conversao-finalizar.png =640x388)

The conversion action shows up under **Goals → Conversions** as "Website (Import from clicks)", primary.

![Goals: conversion action created, source Website (Import from clicks)](https://adsxapp.com/google-ads-metas-acao-criada.png =640x341)

### 14 — Go back to AdsX and click Turn on automatic sending

Confirm the notice. If the button isn't there, your account is already on — go to step 15. From the next daily fetch on, your sales with a Google click go into Google Ads by themselves.

### 15 — Keep adsx-vendas.csv as the only primary action

In **Goals → Conversions → Summary**, look at the **Purchase** goal. If it has more than one **Primary** action, the same sale counts twice for bidding. Click the name of the old action (in the example, **Compra**).

![Old "Compra" action set as Primary next to adsx-vendas.csv](https://adsxapp.com/google-ads-meta-compra-duas-principais.png =640x154)

Click **Edit settings**.

![Edit settings button on the Compra action](https://adsxapp.com/google-ads-conversao-editar-configuracoes.png =640x367)

Open **Action optimization**.

![Action optimization row](https://adsxapp.com/google-ads-conversao-otimizacao-acoes.png =640x366)

Select **Secondary action not used for bidding optimization** and click **Save**.

![Secondary action selected and Save button](https://adsxapp.com/google-ads-conversao-acao-secundaria-salvar.png =640x325)

Go back to **Conversions → Summary**.

![Conversions menu, Summary item](https://adsxapp.com/google-ads-conversoes-voltar-resumo.png =640x359)

Check: only **adsx-vendas.csv** is Primary, and the goal status is **Active**. Repeat for every old action still set as Primary.

![Purchase goal with adsx-vendas.csv as the only Primary action and Active status](https://adsxapp.com/google-ads-meta-compra-uma-principal.png =640x154)

- The goal must carry the **Account default** label. If it doesn't, click **Edit goal** and turn on **Use as account-default goal**.
- On adsx-vendas.csv, check that counting is set to **Every** (two sales from the same click are two conversions).

## Tips

- Conversions show up under **Goals → Conversions** on the **click date**, up to 12 hours after the fetch (up to 72 hours for iPhone clicks).
- Google only accepts a sale 6 hours after the click. If the fetch comes earlier, the sale goes in the next one. Nothing is lost: the file carries the last 30 days and Google skips what it already recorded.
- While automatic sending is on, the manual sending buttons in **My Sales** are hidden.

## FAQ

**Do I need to connect my Google account in AdsX to use automatic sending?**
No. The link works in any Google Ads account, connected to AdsX or not. Connecting accounts is for creating campaigns and viewing metrics — conversion sending doesn't depend on it.

**Should I use the same link in all my accounts?**
Yes. Each account only recognizes its own clicks. That's why, in the connection history, sales from your other accounts show up as rows with errors — that's normal and harmless.

**I have an MCC. Do I paste the link only in the MCC or in the accounts too?**
If the account is managed by the MCC, the MCC is enough. If not, paste it in each account.

**I have no sales yet. Can I connect?**
Yes. While there is no sale with a Google click, the file carries one example row, which Google ignores and which disappears on your first sale.

**I advertise in Europe or the UK.**
Google requires the visitor's consent to count those conversions. Set your account default under Data Manager → consent settings.

**I just made a sale and it hasn't shown up.**
That's normal: the sale goes in the next daily fetch and shows up on the click date.