> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.adsxapp.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to Send Conversions to Google Ads

Every conversion you send teaches Google who your buyer is — your account optimizes on real data and your ads find more people like the ones who already buy from you.

${frame}[](https://www.youtube.com/embed/B5MCUJ9jefA)

## Before you start

You need two prerequisites, set up only once:

* A Google account connected in **Left side menu > Google Accounts**
* A conversion goal configured — see: [How to create the conversion goal for sales tracking](https://help.adsxapp.com/pt-br/article/como-criar-a-meta-de-conversao-para-rastreamento-de-vendas-1yq24ar/)

## How to send

1. Go to **Advanced Tracking > My Sales**
2. Select the sales you want to send
3. Click **Send conversions**
4. Choose the **account**, **sub-account**, and **conversion goal**
5. Click **Send**

## If an error occurs

A window shows the error details for review. If you prefer, do a manual upload:

1. Select the sale
2. Click **Download offline conversions**
3. Upload the downloaded file directly in Google Ads (under Goals > Conversions > Upload)

||| Note 1: if the sale has no **GCLID**, it's most likely an [organic sale](https://help.adsxapp.com/pt-br/article/o-que-sao-vendas-organicas-no-adstracking-13izutv/) or a test made on your affiliate platform. In those cases, it can't be sent to Google Ads.

|| Note 2: the time Google takes to process and show an offline conversion in the Google Ads panel usually ranges from 3 to 24 hours — in specific cases, the official documentation mentions up to 72 hours.

> Note: the video is narrated in Portuguese, and the articles linked above are currently in Portuguese as well — English versions are on the way. The AdsX screens follow the same flow in any language.