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# How to Generate Workaround Keywords

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**AdsWords** is the technology that suggests alternative keywords for your ads — variants and phonetic typos of popular terms that still carry the same purchase intent, but cost a fraction of the CPC. To access it: in **Products**, click **Start** on the product row and, on the **Keywords** card, click **See keywords**.

## The problem with expensive keywords

If you've ever tried advertising on Google Ads as an affiliate, you've probably run into the same wall: the keywords that actually convert are expensive. Sometimes $0.60, $1, even $2 or more per click.

The logic seems cruel — the most profitable products attract the most aggressive advertisers, who push the CPC up, and whoever is starting out simply can't compete. But there's a loophole most people ignore.

## What is the Workaround Strategy?

The **Workaround Strategy** consists of identifying **variations and phonetic typos** of popular keywords — terms users misspell on Google — and advertising for those variants instead of the main keyword.

Why does this work? Because the user who types it wrong is **still looking for the same product**. The purchase intent is identical. It's just that nobody is competing for that variant, so the cost per click drops.

The core idea is simple:

* **Original word:** very expensive, heavy competition
* **Variant (workaround):** low CPC, almost no competition, same purchase intent

## How do these typos happen?

There are three main sources:

**1. Mobile keyboard typos** — nearby letters on the phone's keyboard layout are frequently swapped. On a mobile QWERTY keyboard, for example, the letter `y` sits next to `t`. Fast typers can easily hit one instead of the other.

**2. Phonetic errors** — the user "stores" the product name by how it sounds, not how it's spelled. When searching, they type it the way they pronounce it mentally — and end up misspelling it.

**3. Regional and language variations** — international products advertised in multiple languages naturally generate spelling variations depending on the user's origin.

The result: a real volume of people searching for a word different from the product's official name — and you can capture those clicks for a fraction of the price.

## The complete step by step

### 1. Find the variants with AdsWords

In **Products**, click **Start** on the product row, then **See keywords**, and pick **Alternative Keywords**. Pick the target language and click **Search**.

The tool uses AI to cross-reference product information with typing patterns typical of that language and shows you a list of variants, each with an explanation of why it makes sense.

For example, for a product called "NeoGast", the tool might suggest "NeoGas" as a variant, because:

* The letters `t` and `s` are close together on a mobile keyboard
* The user may have memorized the name with a different pronunciation

Each suggestion comes with the reasoning behind it, so you can judge whether the variant really makes sense for your audience.

### 2. Validate the search volume on Google

Once you have your list of variants, copy all of them with one click (AdsX has an automatic copy button) and go to **Google Ads → Tools → Planning → Keyword Planner**.

Select **"Get search volume and forecasts"**, paste the words, and click **Get Started**. What you're looking for here:

* Variants with **real search volume** (even low — 100 to 1,000 is already enough)
* **Low estimated CPC** compared to the original keyword
* Variants that **don't refer to a different product** (this matters — search to confirm)

In the video example: the variant "Neo Gas" showed up with 100–1,000 monthly searches and a CPC of just **$0.08**, while the original word "NeoGast" had much heavier competition.

### 3. Set up the campaign correctly

Here's the technical detail that makes all the difference:

* **Campaign keyword:** use the variant (e.g., "NeoGas")
* **Ad headlines and descriptions:** use the correct product name (e.g., "NeoGast")

Why? Because you're **telling Google** you want to pay for users who search for the variant — but your ad talks about the correct product, which is what the user is actually looking for.

This produces a **"Good"** ad quality score on Google Ads (not "Excellent"), because Google notices the campaign keyword doesn't appear literally in the texts. But that's expected and completely acceptable for this strategy.

> **A "Good" score is more than enough here.** You're not fighting for position 1 on ultra-competitive keywords. You're capturing a specific niche with extremely low competition.

## What to expect in terms of volume

Be realistic: this is not a high-volume strategy. You'll get maybe **5 to 20 clicks a day** on this campaign, because the number of people who type it wrong is naturally smaller than those who type it right.

But that's exactly why it works:

* **Very low cost** per click
* **Zero or near-zero competition**
* **Same purchase intent** from the user
* **A campaign that doesn't burn through budget** quickly

The idea is to **stack several of these campaigns** for different products, different variants, different languages. Each one runs at low cost and brings in consistent sales. Added up, the result is significant.

## Why this works better with AdsWords

Finding these variants manually is a lot of work — you'd need to think through every possible phonetic typo, cross-reference it with keyboard patterns per language, and validate them one by one. AdsWords automates this analysis and delivers ready-made suggestions, with the reasoning explained, in seconds.

## Final thoughts

The Workaround Strategy doesn't replace your main campaigns — it **complements** them. It's an extra layer of qualified traffic capture at minimal cost.

Before scaling any variant, always check that it doesn't point to a different product. That ensures you're capturing the right audience and avoids wasting budget.