How to Generate Negative Keywords

Negative keywords are terms you add in Google Ads to stop your ads from showing up in irrelevant searches. They work like a filter: when someone searches for something related to a negative keyword you've configured, Google recognizes the search isn't qualified and doesn't show your ad — avoiding clicks with no purchase intent and wasted budget.

Example: if you sell a paid course, adding free, download, pdf, and pirated as negatives keeps your ad from showing up for someone searching "free digital marketing course" — that person is unlikely to buy.

AdsX generates this list for you automatically.

Step by step

On the product row, click Keywords and select the Negative Keywords tab.
Check the Product type (physical or digital) — it's already filled in based on the product's registration.
Choose the Strategy: Bottom of Funnel, Middle of Funnel, Top of Funnel, or Review — matching the type of campaign you're running.
Select your audience's language.
The keyword field comes pre-filled with the product name; adjust it if you want.
Click Create list. AdsX generates the full negative keyword list for your product type, strategy, and language.
Click Copy words — the list is copied to your clipboard, ready to paste into Google Ads.

Where to paste it in Google Ads

Why use negative keywords

Avoids clicks from people with no purchase intent
Reduces wasted campaign budget
Improves the quality of traffic you receive
Increases conversion rate
Directs your ads toward more qualified searches

Note: the screenshot shows the interface in Portuguese, but the Google Ads screens follow the same flow in any language.

Updated on: 23/08/2026

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