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# How to Generate Negative Keywords

Negative keywords are terms you add in Google Ads to **stop your ads from showing up in irrelevant searches**. They work like a filter: when someone searches for something related to a negative keyword you've configured, Google recognizes the search isn't qualified and doesn't show your ad — avoiding clicks with no purchase intent and wasted budget.

**Example:** if you sell a paid course, adding *free*, *download*, *pdf*, and *pirated* as negatives keeps your ad from showing up for someone searching "free digital marketing course" — that person is unlikely to buy.

AdsX generates this list for you automatically.

## Step by step

1. In **Products**, click **Start** on the product row, then **See keywords**, and pick **Negative Keywords**.
2. Check the **Product type** (physical or digital) — it's already filled in based on the product's registration.
3. Choose the **Strategy**: Bottom of Funnel, Middle of Funnel, Top of Funnel, or Review — matching the type of campaign you're running.
4. Select your audience's **language**.
5. The keyword field comes pre-filled with the product name; adjust it if you want.
6. Click **Create list**. AdsX generates the full negative keyword list for your product type, strategy, and language.
7. Click **Copy words** — the list is copied to your clipboard, ready to paste into Google Ads.

## Where to paste it in Google Ads

![](https://storage.crisp.chat/users/helpdesk/website/-/c/d/6/5/cd65ba6180e97000/1-1_1gzyb9t.png =640x582)

## Why use negative keywords

* Avoids clicks from people with no purchase intent
* Reduces wasted campaign budget
* Improves the quality of traffic you receive
* Increases conversion rate
* Directs your ads toward more qualified searches

> Note: the screenshot shows the interface in Portuguese, but the Google Ads screens follow the same flow in any language.