> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.adsxapp.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How Ad Quality Works in Google Ads

**Ad strength** is a score Google Ads itself gives your ad after the campaign goes live. It shows up on the ad editing screen inside your Google Ads account and ranges from **Poor** to **Excellent**. Google is the one calculating it — no tool, AdsX included, has any influence over it.

Seeing "Poor" right after publishing is scary, but it almost always comes down to one of these three reasons. Find out which one is yours.

> ${color}[#7C3AED](The score does not stop your campaign from running.) It tells you how much your ad could still improve — it is not an approval. Approval and policy warnings are a different matter, covered in [How to Fix Your Google Ads Campaigns (Quick Guide)](https://help.adsxapp.com/en/article/how-to-fix-your-google-ads-campaigns-quick-guide-ynw05x/).

## Reason 1 — Too many keywords in the same campaign

This is by far the most common case. When you put several keywords into a single campaign, Google sees an ad trying to answer different search intents at once — and lowers the score for it.

That is why AdsX warns you right at the **Keywords** step when you publish:

![AdsX campaign publishing Keywords step, highlighting the warning that multiple keywords in the same campaign tend not to reach an excellent quality score (screen in Portuguese)](https://adsxapp.com/google-ads-qualidade-anuncio-palavras-chave.png =640x529)

**What to do:** publish **one campaign per keyword**. If you want to advertise on five terms, generate five campaigns in AdsX — it takes the same amount of time, and each ad stays aligned with the search it answers.

## Reason 2 — Google hasn't reviewed the campaign yet

The score isn't ready the moment your campaign goes up. Google needs time to analyze headlines, descriptions and keywords — there's no official deadline, but in practice it rarely takes more than **15 minutes**.

**What to do:** wait a few minutes and reload the ad screen. It is very common for the score to move from **Poor** to **Good** or **Excellent** on its own, without you changing a thing.

## Reason 3 — Google found something to adjust

When something is missing from your ad, Google doesn't leave you guessing: next to the score it lists exactly what to do, with a **See ideas** link on each item.

!["Ad strength: Poor" in Google Ads, with an arrow pointing to the one item still unchecked in the list of suggested improvements (screen in Portuguese)](https://adsxapp.com/google-ads-qualidade-anuncio-sugestoes.png =640x222)

Items with a filled blue circle are already solved; the empty one, marked by the arrow, is what's still missing — in this example, using the keyword in the headlines.

**What to do:** click **See ideas** on the item that is still empty, apply the change and save the ad. The score is recalculated right after. Every item you solve pushes the score up.

## Tips

* Solve the unchecked items first: those are the ones holding the score down.
* If the problem shows up earlier, while uploading the campaign, that's a different path: see [How to fix errors when previewing your complete campaign on Google Ads](https://help.adsxapp.com/en/article/how-to-fix-errors-when-previewing-your-complete-campaign-on-google-ads-duwxo1/).
* Adjustments and optimizations inside the campaign are part of an advertiser's job and are not covered by AdsX support. If you don't have a Google Ads course yet, talk to our support team: we'll recommend one that fits your level.