Which Campaign Types Does AdsCreator Support
AdsCreator offers 10 campaign types. Which one to use is a decision that depends on your strategy — your product, your audience, and where they are in the buying journey. Support does not recommend a specific type for your offer; this article exists so you can choose with confidence.
Bottom of the Funnel Nutra
Bottom-of-funnel strategy campaign for health and wellness products, such as supplements and nutraceuticals.
When to use: your offer is health/wellness and the audience already knows the solution.
Bottom of the Funnel Nutra COD
Bottom-of-funnel campaign for health and wellness products sold as cash on delivery, where the customer pays only upon receipt.
When to use: your health/wellness offer is paid on delivery (COD) and the audience already knows the solution.
Bottom of the Funnel Digital
Bottom-of-funnel campaign for digital products (courses, SaaS), with a clear value proposition and a direct CTA to the offer.
When to use: your offer is digital and the audience is ready to decide.
Bottom of the Funnel Generic
Bottom-of-funnel strategy campaign for generic products, such as electronic accessories or general utilities.
When to use: your offer fits neither nutra nor digital (e.g. electronics, household goods).
Bottom of the Funnel Generic COD
Bottom-of-funnel campaign for physical products sold as cash on delivery, where the customer pays only upon receipt.
When to use: your physical product is paid on delivery (COD) and fits neither nutra nor digital.
Mid-Funnel Ads
Middle-of-funnel campaign for people who already understand the problem and are looking for solutions. Suitable for any offer or product.
When to use: your audience already understands the pain point but is still comparing options.
Top of Funnel
Top-of-funnel search campaign: emphasize pain or desire and direct the click to an educational presell or a sales-video page.
When to use: your audience doesn't know the problem or the offer yet.
Review
Campaign with a testimonials and reviews angle, ideal for review presells. All types of offers and products can be used.
When to use: your offer benefits from social proof to overcome objections.
Online Launch
Promotion for online launches and events (lives, webinars): highlight date, urgency, and sign-up.
When to use: you're promoting an online event with a set date.
In-Person Launch
In-person events: combine location, date, and tickets with regional search intent and a clear invitation to attend.
When to use: you're promoting an in-person event.
Still not sure which to choose?
See what awareness stage your audience is at: What Are the 3 Levels of Marketing Funnel Awareness
Where to choose it
Left side menu > Products > Start > Google Ads Campaigns > Create campaign > pick the campaign type. Full walkthrough: How to Automatically Create Campaigns and Ads on Google Ads
Note: the funnel-awareness article linked above is currently in Portuguese — an English version is on the way.
Updated on: 09/10/2026
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